Save The Night Project

The World Health Organization estimated road traffic fatalities in Lebanon in 2013 to be more than 1,000, making road traffic crashes the leading cause of death among youth aged between 15 and 29 years. The estimated cost of road traffic crashes exceeds USD 2 billion annually, which represents around 5% of the Gross Domestic Product.

Renowned for its vibrant nightlife, Lebanon was featured on CNN in 2009 where Beirut was described as “The Best Party City in the world”. In 2004, 2005, and 2006, famous nightclubs in Beirut were featured as the best nightclubs around the world by Wallpaper magazine, and in 2011, three Lebanese nightclubs were listed among DJ mag’s Top 100 clubs.

Despite Lebanon’s active nightlife, there aren’t any laws nor any form of regulation to keep it safe. Public health policies and laws preventing harmful consumption of alcohol are radically lacking.
A myriad of problems arose as a result, many involving underage alcohol consumption and intoxication, fatal drunk driving collisions, violence incidences, etc.
Save the Night (STN) will be the solution to these problems.

Save The Night

Save The Night (STN) is a multi-disciplinary sustainable project that will promote Safer Nightlife in Lebanon. It is a unique project worldwide that was officially launched during the celebration of Kunhadi’s 10th Anniversary on November 10, 2016.

It will improve the safety of nightlife venues and services, raise awareness on the risks of driving under the influence of alcohol, raise awareness on fatigue driving, discourage underage and harmful consumption of alcohol and engage youth in improving their communities.

Save The Night is comprised of 4 pillars:

 

Pillars Saatchi.jpg

 

Pillar 1 – Raising Nightlife safety standards

“Save the Night” label is being awarded to nightclubs and valet parking personnel after having completed a series of training offered by Kunhadi Road Safety Academy to ensure their practices and service meet safety requirements.

In order to follow-up on services of labeled companies, a mobile application has been created to permit customers to rate their service and provide feedback.

Pillar 2 – Improving taxi service

Awarding “Save the Night” label to taxi drivers after completing Kunhadi training to meet safety requirements.

A mobile application has been created to connect customers and labeled taxi drivers. The app will also allow labeled valet parking companies to order a free taxi for people too intoxicated to drive.

Pillar 3 – Fatigue Driving

Ten Rest Spot areas “Nap & Go” have been installed in Medco Gasoline Stations sponsored by Picon along the coast and mountains where fatigued drivers can take a nap before continuing to drive.

These Rest Spots are advertised with a special Rest Road Sign 300 meters ahead of the gasoline station, a large backlit sign in the gasoline station, and reflective markings on the road designating the parking spot for one car.

Pillar 4 – Changing perception of the use of taxis and making it more appealing

Series of campaigns and promotional TV spots were created to change the perception of safe driving and responsible partying from negative “coward” to positive “cool” and change the perception of the drunk driver from “macho” to “stupid”.

 

 

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